Practical Midjourney Prompts

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Best Midjourney Prompts for Logo Design

Mascot Logos

A mascot is an illustrated character that represents your company. Midjourney is great for creating all types of 2D characters that are perfect for mascots.

simple mascot for a chicken company, japanese style

simple mascot for a tire company, japanese style

simple mascot for a tissue company, japanese style

Pictorial Mark Logo (Graphic)

Japanese graphics have a distinct aesthetic and sensibility that Midjourney is excellent at capturing.

logo of a taiwanese tea brand, minimal, style of japanese book cover

logo of a shark, minimal, style of japanese book cover

logo of a rooster, minimal, style of japanese book cover

Gradient Marks

Use gradient marks to give your brand an innovative feeling. You can even specify what colors you want within your prompt.

minimal logo, gradient in triangles

flat vector logo of circle, blue purple gradient, simple minimal, by Ivan Chermayeff

flat vector logo of square, blue purple orange gradient, simple minimal, by Ivan Chermayeff

Minimal Line Marks

Minimal line marks have been popular for a while now – you can either create images of things or geometric shape and line designs.

minimal line logo of a rose, vector

geometric minimal diamond, logo, line, simple

Pictorial Mark Logo (Graphic)

A pictorial mark, also known as a brand mark, is probably what you have in mind when you think “logo”.

flat vector logo of deer head, minimal graphic, by Sagi Haviv –no realistic photo detail shading

vector graphic logo of panda, simple minimal –no realistic photo details

vector graphic logo of frog, simple minimal, by Rob Janoff –no realistic photo details

Lettermark Logo

Lettermarks, or Monograms, are logos that consist of letters, usually brand initials: IBM, AMC, NASA. The full names of these companies can be too long or too boring (seriously, how many people know that AMC stands for….American Movie Classics?) so these brands have opted to officially go by their initials.

letter A logo, lettermark, typography slab, vector simple, by Steff Geissbuhler –no shading detail realistic

letter A logo, lettermark, script typeface, vector simple, by Steff Geissbuhler –no shading detail realistic color

letter A logo, lettermark, typography, vector simple, by Alan Fletcher –no shading detail photo realistic colors

Abstract/Geometric Logo

An abstract mark is a specific type of graphic logo.

Instead of being something recognizable like apple or a bird, it’s an abstract geometric form that represents your business.

Flat geometric vector graphic logo of minimal circle, grayscale, simple, by Paul Rand

Flat geometric vector graphic logo of geometric flower, radial repeating, simple minimal, by Ivan Chermayeff

Flat geometric vector graphic logo of curved wave shape, black, simple minimal, by Ivan Chermayeff

Emblems

An emblem logo consists of font intertwined within a detailed symbol. Think of badges, seals and crests. Emblems are often set on shield shapes (coming from a 900-year-old tradition of knights displaying their emblems on their shields) however they do not have to be.

Flat geometric vector graphic logo of minimal circle, grayscale, simple, by Paul Rand

Flat geometric vector graphic logo of geometric flower, radial repeating, simple minimal, by Ivan Chermayeff

Flat geometric vector graphic logo of curved wave shape, black, simple minimal, by Ivan Chermayeff

Modern Game-Style Emblem

Clean, modern emblems are a popular choice amongst content creators like Youtubers who are trying to stand out visually from the crowd.

emblem of a kaiju, simple, japanese

logo of an eagle with trident, emblem, aggressive, graphic, vector

lion emblem in a square, style of clash of clans, game icon

Vintage Emblem

Put a retro spin on a modern brand with endearing vintage emblems.

diary products emblem with cow in field, kitschy vintage retro simple –no shading detail ornamentation realistic color

fishing emblem, kitschy vintage retro simple

houseplant emblem, kitschy vintage retro simple –no shading detail ornamentation realistic color

Using Graphic Designers

You’ll notice we’ve used a lot of designers in our prompts above. If you’ve been experimenting with these you’ll notice they have a huge impact on the output.

Note that not all designers are represented in Midjourney’s model. We’ve chosen some ones that we noticed consistently produced good results.

simple minimal logo of chicken, style of Paul Rand –no text

simple minimal logo of chicken, style of Saul Bass –no text

simple minimal logo of chicken, style of Rob Janoff –no shading detail photo realistic

Using Creative People

Let’s get trippy. In your prompts, try using creative people who aren’t “graphic designers’ per se to get very interesting styles. Here are some suggestions to get you started:

Character Designers:

Yoji Shinkawa – designer for the Metal Gear Solid series
Yoshitaka Amano – designer for the Final Fantasy series

simple minimal logo of chicken, style of Yoji Shinkawa –no letters font

simple minimal logo of chicken, style of Yoshitaka Amano –no letters font

Painters:

Egon Schiele – portrait painter known for his twisted intense work
Paul Klee – abstract painter known for his use of color and shape
Piet Mondrian – painter known for his abstract geometric grids with primary colors