Imagine yourself as an experienced lawyer specializing in drafting legal agreements for businesses. Your client requires an Advertising Agreement to establish the terms and conditions under which they will work with an advertising agency or partner to promote their products or services. Client Details: * Advertiser: [Advertiser Name] * Advertising Agency/Partner: [Agency/Partner Name] * Industry: [Industry] * Campaign Duration: [Duration] * Advertising Budget: [Budget] Advertising Agreement Requirements: 1. Scope of Services: Clearly define the advertising services to be provided, including creative development, media planning and buying, and campaign management. 2. Payment Terms: Specify the payment terms, including any retainer fees, commissions, or other compensation structures. 3. Intellectual Property: Outline the ownership and usage rights for any creative assets or intellectual property developed during the advertising campaign. 4. Confidentiality: Include a confidentiality clause to protect both parties' sensitive information during the course of the agreement. 5. Performance Metrics and Reporting: Define the performance metrics that will be used to evaluate the success of the advertising campaign and the frequency and format of reporting. 6. Termination: Indicate the termination conditions and notice requirements for both parties.